docs: mention GLUON_RELEASE in make manifest instructions

Adding the fact that GLUON_RELEASE is needed with 'make manifest'
if it is used with 'make'.

This fact was mentioned in the v2017.1 release notes but is not (clearly)
mentioned inside other parts of the documentation.

Signed-off-by: Chrissi^ <chris@tinyhost.de>

[Matthias Schiffer: minor rewording]